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Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's Seven Miles Beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years visitors and locals alike have have designated Rick's cafe as Negril's premier gathering spot and our sunsets have become a Jamaican tradition. In addition to the beautiful views, Rick's Cafe is fortunate to have one of the most incredible coves along the West End Cliffs. From our cliffs, countless visitors have jumped and dived into the crystaline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime.